#ABOUT GOTHAM TYPEFACE LICENSE#

(See Paul Rand’s “dogshit” comment about Helvetica care of Kyle Cooper.) It has a powerful presence yet it is approachable and even friendly, sharing similar roots to Futura. Notably, it has narrower widths that allow for better legibility when set as text, taking it out of the realm of headline-only typefaces. Contact us today to start the conversation.Įditor’s note: This article was originally published on Maand has been updated for clarity.With its variety of weights and families Gotham is practically peerless.

Tap into our team of marketing experts to move your company forward. Kinetic Marketing and Creative is a marketing agency headquartered in Billings, Montana that provides award-winningfull-service marketing and creative solutions for companies, institutions, and startups of all shapes and sizes. Gotham was the obvious choice for their body font and its geometric sans serif shape nods at the mathematical, mechanical, and masculine nature of Performance Engineering’s services. They mean business when it comes to customer satisfaction. Performance Engineering is a company that combines civil engineering, land surveying, and the highest quality customer experience. Its clear, no-frills style exudes stability and trust. They needed a font that didn’t beat around the bush, something that embodied their mission to provide high-quality care backed by trained nurses and state-of-the-art facilities. John’s United is one of Montana’s most trusted providers of senior living and healthcare.

The no-nonsense aesthetic of Gotham was their perfect match. Interstate Power Systemsis a leading distributor of on- and off-highway engines and transmissions, as well as parts and services for vocational trucks and heavy equipment.

Here are three clients that typified (pun intended) the characteristics of the Gotham font at their core. What better way to exemplify the ethos of this typeface than to give some design and branding examples from a few of our partners at Kinetic Marketing & Creative. Real-world examples of Gotham font in Action: That’s why we have been known to reach for what USA Today has declared the “font of the decade,” Gotham. A few years later, Narrow, and Extra Narrow options were introduced.Īt Kinetic, we always look to match the perfect fonts with our clients’ branding. Spreading quickly, it has been featured in ad campaigns, corporate logos, advertising for brands like Taco Bell, DC Comics, Starbucks, and most famously, the 2008 presidential campaign for Barack Obama.ĭue to its popularity and bold no-nonsense “American” feel, a Rounded variant was created in 2005.

#ABOUT GOTHAM TYPEFACE LICENSE#

In 2002, GQ’s exclusive license expired and the font was released for public use. Using seemingly plain, engineering-based lettering from New York’s Port Authority Bus Terminal as the design’s starting point, a typeface was born.

Given the instructions to create a geometric sans serif that felt “masculine, new, and fresh,” designer Tobias Frere-Jonesdrew influences from building signage seen around the city. Gotham was conceived in the early 2000s, when GQ magazine hired New York City-based type foundry hired New York City-based type foundry Hoefler & Frere-Jonesto create a new typeface for use in their publication. And no font has had quite the 10-year ubiquitous run that the Gotham typeface family has enjoyed. While color, texture, photo styles and UX all have an important role, none communicate the feel of a brand more succinctly than the fonts chosen to represent it. Design has many assets that can be drawn upon to visually communicate with users.

About gotham typeface